Giesecke + Devrient is the market leader for cash printing and counting machines. At the time of the assignment, our partner's goal was to prioritize internally developed business ideas and then validate the four most promising ideas in order to drive the transformation to a sustainable digital future.
Over the course of 2 years we accompanied G+D from defining an innovation process to bringing ideas to a POC stage. This started with an extensive list of evaluation parameters that we streamlined to a three-dimensional matrix in order to visually compare findings and provide a consistent basis for discussion and innovation insights. We then took the extracted use cases into validation by supporting the team(s) with hands-on Venture Architects to complement their existing skill sets. In total, we were able to falsify >15 use cases in a very timely manner and positively validate 4 business models and develop POCs. In close collaboration with all relevant stakeholders – internal and external - we analysed the market potential, pain points, customer interest and (technical) feasibility to provide the basis for decision making through presenting an investment case and recommendation.
Validation of >20 prioritized business ideas along attractiveness, impact and feasibility
Market sizing and unit economic of business models including business model canvas, business case, go-to-market strategy, etc.
Qualification of lead customers and (co-)development of prototypes
Creation of internal pitch decks including investment recommendations as basis for further business decisions
Optimization of internal processes and know-how transfer to internal team-members und innovation-units