One of the top-selling divisions of a family-run group produces a broad portfolio of machinery and services for the construction industry. However, the construction sector is facing radical changes due to increasing technological possibilities, disruptive new market entrants and its inherent historical inefficiency.

Along with customers and partners and within 11 weeks, we have defined a target image for a complete ecosystem as well as a clear roadmap for the digitalization of the corporate group, so that it can meet these market changes sustainably.


  • Analyzed the market, competition, start-ups and internal assets as a factual basis for recommended actions.
  • Involved customers and partners intensively in the development process to ensure maximum customer focus.
  • Identified potential fields with significant right to play based on valuable assets and current market conditions.
  • Developed digital business ideas in the respective potential fields and prioritized them according to clearly defined criteria.

Our Impact


customers and experts involved


business ideas developed


business ideas transferred to the validation phase

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