Our partner, a leading European manufacturer of diagnostic and service equipment for the automotive after-sales market, was faced with the challenge of developing digital software solutions, however, struggling to successfully position them on the market.

Within four weeks, we optimized the product concept based on a profound problem and potential analysis of the previous software solution and corresponding business model. Through the subsequent development of clear, operational work packages, we were able to successfully improve the market positioning of the SaaS solution.


  • Analyzed the existing product and business model and identified basic white spots.
  • Designed persona-specific sales and marketing strategies for the success of the SaaS solution.
  • Developed two business scenarios dependent on the use of financial and human resources.
  • Defined concrete product improvement proposals, such as the addition of a scalable onboarding process within the software.

Our Impact


new sales channels for software solutions developed


business cases with a sales potential of >5 million € designed


additional product improvements developed and validated

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