Our partner is one of the leading European providers of integrated financial services. In order to sustain its market position, but also to factor in newly introduced regulations and to overcome limited growth prospects in its current core market, the company decided to access new target groups. The goal was to grow profitably in a new customer segment and to develop an innovative scalable product for this segment.

Together with several subdivisions and executives of our partner, as well as external experts and many potential customers, we analyzed the entire market and derived a clear product concept for the target segment in only 12 weeks.


  • Analyzed market, competition and internal assets as a factual basis for recommended actions.
  • Identified potential fields with significant right to play, based on valuable assets and market conditions.
  • Conducted interviews with potential customers, experts and employees.
  • Developed the first possible product functionalities.
  • Validated the functionalities with potential customers and developed a clear product concept including business model.

Our Impact


different product concepts validated


potential customers interviewed to develop the final product concept


million Euro sales potential created by new product

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